Link exchanged is known to be the common process of webmaster even during the past few years in exchanging their links. In this process webmasters link directories, building and selling their links to gain huge income with their business online. From the time link exchanged became the common process in internet, search engines value the process of link exchange like MSN that continue to give importance to anchor text links that points to any website in the algorithm. However Google made a monthly major algorithm updates features Jagger that the SEO experts give a second thought for reciprocal linking.
After the major update of Google Jagger 3, reciprocal linking was given a second thought by webmasters. Reciprocal linking is an artificial process to increase link popularity of a website and gain search in engine ranking. Google do not permit this process, webmasters dropped a few hundred pages of their search engine results. They do not give value to website that uses reciprocal linking instead discounted it. Back links are not just links pointing back to your website it must be seen natural by search engine spiders. It will be identified first by spider bots and there will be a drop in that particular website. Important tips to be consider in building a link.
Reciprocal linking is not usually dead it is used for other reasons of some business makers online. Google will consider the use of reciprocal for example is you have two different websites that are not merely related but there are value and information for the visitor to these websites.
Directory links this is from Dmoz and yahoo directory links that considered gold by Google. If your link was listed in Dmoz your website will be include in Google. Directory submission only approves based on the quality of links than the number of links provided.
Be a content provider means to give people a reason to connect with your website. Create a unique content on your place to attract readers and to link with your website.
To think out of the box to get a link is another form. Get an idea on how to get link with the other sites. You can get through sending testimonials for your products and services which you have used and ask for inbound links.
Press release is another technique in link building. Submitting a press release that includes your products and services will have strong effect to gain links and popularity to your website. Moreover you can also gain wide publicity of your website.
Article submission is another technique recommended for link building. This method is a form of marketing where you are going to submit your articles into different article banks. Articles may pick up by webmasters which in return you gain free back links.
These methods will gain the maximum inbound links from your related niche websites. Creating your link building using these techniques will definitely make your site more visible and popularity. It will make your website a better business in the future. | 
